Blog


Check Your Bias – Cardiac Arrest Is Not Just for Old Folks

Posted: January 7, 2016    |   John Ehinger

This week’s headlines included a story about a KLM pilot making an emergency landing to save a baby who had gone into cardiac arrest on a flight to Singapore. While but one example, this episode contradicts the unfortunately common misperception that Cardiac Arrest is an issue confined to the elderly. Certainly, the aged are at […]


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AEDs – The Third Dimension

Posted: December 10, 2015    |   John Ehinger

Monday’s New York Times featured an interesting article, CPR Survival Rates Can Differ Greatly by City by Kira Peikoff. The article raises several excellent points about cardiac arrest survival – outside and inside of the hospital. In discussing the variances from city to city, an interesting comparison is made between Seattle, which has realized a […]


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Coming Soon to a Theater Near You: The Reel Safety Issue

Posted: November 24, 2015    |   Cathy Wetherell

With Thanksgiving weekend kicking off the holiday movie season, millions of Americans will be visiting their local theaters to take in the latest releases. As they do so, a few high profile incidents have placed the cinema industry in the spot light recently. While any loss of life is tragic and unacceptable, a closer inspection […]


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Why Wait?

Posted: November 13, 2015    |   John Ehinger

With the annual ritual of Thanksgiving around the corner, it is a convenient time to pause and consider the other things that we do each year…celebrate birthdays, pay taxes, watch the Super Bowl, sign up for health insurance, get a flu shot, and in some states you may even get your car inspected. While there […]


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What People Will Do for Money – Aligning Interests on Your AED Program

Posted: November 5, 2015    |   Gretchen Kirkwood

AEDs are remarkable lifesaving tools. Given the power of the AED itself, it can be easy to overlook the other components that go into a successful program. Those in the know recognize that program management and training are ultimately the most important factors for a successful AED deployment. Some businesses take care of these aspects […]


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Cigarettes Are Good For You – Just Ask Your Doctor

Posted: October 14, 2015    |   Will Matty

During the 1920s, Lucky Strike cigarettes dominated the industry and used the medical profession to tout the benefits of its product. Why aren’t we still prescribing cigarettes to patients with sore throats 80 years later? Scientific research provided physicians with better information. In turn, the practice of medicine embraced the evidence and began making better […]


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Connections – How Many California Laws Does It Take to Rule Florida?

Posted: October 7, 2015    |   John Ehinger

Sometimes, seemingly small and unrelated events intertwine to have an outsized impact and drive successive change in unexpected ways. California has enacted two, new AED laws (Senate Bills 658 and 287), the second of which was just chaptered into California law this past Friday. S.B. 658 amends section 1714.21 of the CA Civil Code and […]


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Are you ready to SAVE at your bank or credit union?

Posted: September 30, 2015    |   Andy Roeder

Recently, the TODAY Show featured a short segment showing how to save the life of a heart attack victim. The segment opens with security camera footage of a man collapsing from cardiac arrest while interacting with a bank teller. The footage shows an all-too-real depiction of just how dramatic a cardiac arrest is…unconsciousness, no pulse, […]


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AEDs from the CEO Perspective

Posted: September 21, 2015    |   John Ehinger

Shark Tank A little ways back Discover Magazine featured an interesting article (“What You Don’t Know Can Kill You”) that discussed how people (often inaccurately) perceive and assess risk.  The piece covered new findings demonstrating that despite the “facts”, our own biases come into play when assessing risks and considering what we should truly fear.  […]


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Safety: One more reason to hit the gym

Posted: September 15, 2015    |   Cathy Wetherell

We may be the only AED company in the world that does not endorse statutory mandates that require businesses to acquire AEDs. While mandates don’t sit well with our free-market sensibilities, we also believe that they can be counter-productive for several reasons. Oftentimes, mandates discriminate against particular classes of business and place an additional burden […]


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